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Objective

True Instinct existed as a USA and European brand. We were tasked to adapt this packaging for the UK market.

Solution

The packaging design had to clearly highlight the product variety, content and benefits, whilst retaining its premium position, this was achieved by the use of print finishes, the hierarchy of the design.

Inspiration

This packaging had to closely mirror the existing design but for the UK market, with variety visibility and the introduction of a sub-brand.