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Packaging Design.

Objective

The objective was to update this iconic brand to have a greater shelf impact with a more modern design. To improve the existing product image and the back of pack communication.

Solution

New and more relevant photography was used for the main image along with a new graphic treatment for a more contemporary feel, along with the introduction of a quality stamp to highlight the prime meat content.

Inspiration

Researched showed the new packaging design improved the brand’s impact, with a more ‘modern feel’ along with good quality, healthy and delicious positioning.