Geeta's
The Real Flavour of India.
Listen completely redesigned the Geeta’s brand for a successful relaunch, which has the brand consistently listed in the UK top supermarkets and independent stores.
We refreshed the brand, offering consumers a colourful and vibrant new look to widen the appeal of their popular chutneys, sauces and pastes and highlight the wider product range.
A true taste of India.
Woodblock print inspired
As part of our research and inspiration, we looked at traditional block printing in India. To reflect the updated look for what is a long lasting recipe, we wanted to mix the modern with the traditional.
Using block printing but commissioning an illustrator to make new patterns and a laser cutter to cut new wooden blocks, finally to elevate the design further and give it a real premium feel, we finished the labels with the use of metallic foil printing.
These new bold patterns now adorn the sides of the Geeta’s range.
