SPAM, SPAM,
SPAM, SPAM.
The partnership between Listen and SPAM dates back to the 1970’s, when SPAM was produced in Liverpool. Listen has worked on every rebrand for the iconic SPAM brand, including brand stretching and NPD over the last 50 years.
PARTNERS FOR OVER 50 YEARS
Building upon the existing core brand assets, we brought the classic SPAM can bang up to date, by increasing shelf stand out, more appetising appeal and show casing the product’s USP.
This new design style was then applied to the full range, including the latest resealable tub and SPAM fritters.
